EU-US Privacy Shield and Its Data Implications

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The EU-US Privacy Shield was proclaimed on February 2. It’s a new agreement concerning data transfered between the US and EU member states. The new data movement deal went into effect this week (July 12), and American companies will have the ability to certify their compliance as of August 1st. EU member states formally agreed to a course of action last week, yet Austria, Bulgaria, Slovenia, and Croatia avoided the vote. These remaining countries had questions about whether the agreement would sufficiently shield their inhabitants’ data from US surveillance.

Under the agreement, US companies should voluntarily implement higher data affirmation benchmarks, and the US Department of Commerce will be responsible for standardization to ensure compliance and consistency. Some observers remain skeptical about Privacy Shield, wondering whether it will have any noteworthy positive impact.

Now that “Safe Harbor” is out and “Privacy Shield” is in, do you think there will be any meaningful changes that impact consumer privacy?

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